About us
Built on the shop floor, not in a slide deck.
Effective Intelligence comes from years of putting sensors, scales and software into real farms and processing plants, and seeing what actually changes the numbers.
Our story
From measuring farms to making businesses intelligent.
We started with livestock and food processing: weighing birds and eggs, logging yields on fish and shrimp lines, and getting that data off the floor reliably — over Wi-Fi and cellular, in places where nothing is easy.
Along the way we learned that the hard part is rarely the AI. It is trustworthy data, captured where the work happens, joined to the records a business already keeps. Effective Intelligence is that lesson, turned into a way of working for any growing business.
What we value
How we work with every customer.
Go to the floor
We learn a business by standing where the work happens, not by reading its org chart.
Earn trust with data
Every number we show can be traced back to where it was recorded.
Leave it simpler
If a tool adds steps for the people doing the work, we have not finished building it.
Tell us how your business runs.
We'll show you what EI would capture, what it would report, and the first thing it would help you fix.